As we enhance our front-end commercial capabilities, including deepening our consumer and shopper insights and refining our innovation process, we stay committed to delivering high-quality products that bring joy to consumers
Across our diverse portfolio, we proudly offer products that inspire a sustainable lifestyle. Reusable water bottles from The Better Home® and Umai® empower consumers to reduce single-use plastic, making a positive impact on the environment. The Better Home® and Usha® food storage containers keep meals fresher for longer, helping to cut down on food waste. For outdoor enthusiasts, Strauss® and Reach bring the joy of nature and fitness together. Meanwhile, Kuber® products promote better sanitation, hygiene, and responsible waste management, encouraging recycling and a cleaner planet. Together, we’re creating a brighter, more sustainable future for all.
Reimagining solutions that meet consumer needs in ways that significantly reduce environmental impact and promote sustainability.
Offer flexible products that can be easily adapted or repurposed, extending their useful life and reducing waste.
Selecting materials that are sustainably sourced and help conserve natural resources.
Focus on offering durable, high-quality items that maintain their beauty and functionality over time.
The "Product development for Sustainability" Framework influenced nearly every aspect of The Better Home Collection. The wooden lids are made from responsibly sourced trees, and the plant-based soy coconut wax blends are free of dyes and additives and are fragranced with bio-based ingredients and essential oils. Made from eco-friendly bamboo fibers, Mush towels are not only incredibly soft and absorbent but also gentle on the environment. Bamboo grows quickly with minimal resources, making it a renewable and sustainable choice.